How do you boost brand visibility for a seasonal allergy medicine in a crowded market? By reinventing an allergy education campaign, SmithSolve delivered valuable content, generated unprecedented media coverage and introduced the brand to millions.


Meda Pharmaceuticals charged SmithSolve with increasing visibility of its prescription nasal spray in a crowded market of seasonal allergy medicines, with dozens of branded, generic and over-the-counter options.

  • Design a credible and newsworthy campaign to educate allergy sufferers and introduce them to the brand
  • Break through the noise in a competitive media environment with multiple campaigns vying for attention



SmithSolve secured a branded sponsorship with the Asthma and Allergy Foundation of America (AAFA) and re-energized their Spring Allergy Capitals™ campaign in a modern and integrated way.

Our work included:

  • Created a new microsite with prominent brand recognition
  • Capitalized on media interest in severe weather patterns that could amplify allergy season
  • Involved leading allergists in announcing the campaign in local markets
  • Produced media materials and resources and equipped the sales force with educational tools


The Allergy Capitals campaign eclipsed all other allergy-related media coverage. Brand mentions of the product in the media outnumbered competitors 50 to one, and the campaign coincided with an increase in both prescription volume and market share. Based on impressive results in spring, Meda extended its sponsorship to AAFA’s Fall Allergy Capitals™, generating sustained brand visibility.

  • 1+ billion media impressions
  • 198,000+ unique visitors to Allergy, double of the prior year
  • 33 national media stories
  • 487+ original media stories
  • 15,000+ Facebook interactions

“SmithSolve identified and implemented powerful tools and tactics to educate the public about seasonal allergies, and they were incredibly smart about how to incorporate our sponsor and their brand in a meaningful way. The media results are among the strongest we’ve seen in the 10-year history of AAFA’s Allergy Capitals™ campaign.”

Mike Tringale
Senior Vice President, External Affairs
Asthma and Allergy Foundation of America