Patient Advocacy & Engagement
Most pharmaceutical companies claim to be patient-centric. At SmithSolve, we put those words into action. We partner with clients to define and adopt best practices in patient-focused drug development, incorporating the patient voice in a consistent and meaningful way.
We help to uncover and apply patient insights early – and at every stage –to guide clinical trial design, speed clinical trial recruitment, support access to treatment, encourage early adoption of new medicines, improve adherence, protect corporate reputation, and more.
We involve patient communities impacted by rare and serious diseases through:
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- Advisory Boards: Secure input from patients, caregivers, and/or physicians to inform clinical development
- Patient Advisory Councils: Recruit and manage ongoing steering committees to secure timely and efficient feedback
- Patient Journey Mapping: Understand the patient experience to reveal needs, gaps, and opportunities to reduce disease burden, speed diagnosis, and improve interactions with the healthcare system
Advocacy & Engagement Activities
Relying on our deep experience and extensive network, we help our clients build and maintain mutually beneficial relationships with a broad range of patient organizations.
Through open, authentic, and transparent dialogue, we inform and involve patient organizations, support the needs of the community, set and manage expectations, and ensure compliance with regulations.
Activities include:
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- Advocacy Function Development: Plan, establish, and introduce the patient advocacy function, outlining the strategy, purpose, practices, and value for internal and external stakeholders
- Advocacy Landscape Analyses: Map the current landscape to understand communication opportunities and inform relationships with patient organizations
- Community / Patient Stories: Capture personal journeys in multiple formats to convey the patient experience in compelling, authentic ways that resonate with the community
- Disease Awareness and Education: Create and deliver patient-focused content and multi-media resources to engage and inform communities
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