The Power of Storytelling

By Jennifer Devine

Stories engage. They persuade. They strengthen presentations and messages.

A recent LinkedIn post ranks good storytelling as the number one business skill of the next 5 years. We could not agree more. More memorable than bullet points or a list of statistics, stories are important communication tools that can inspire and humanize companies, making them more approachable and relatable.

If you dig deep enough, every company has a compelling story to be told. The core narrative of a company can serve as a key branding tool. Even more than a wallet card or a motto on the wall listing a company’s values, storytelling is a living and breathing tool that engages audiences and can be adjusted over time to keep pace with the company’s growth. It shapes all other stories within the company and explains what you stand for, how you’re different and why that matters. A convincing narrative must be true to who you are, consistent, distinctive and meaningful to your audiences.

See for yourself.